The goal of this campaign was to introduce an already existing brand or service to a new area. Airbnb wants to engage a new customer base, especially hosts within their new market. As seen in other Airbnb advertisements, the project tone should be comfortable and lighthearted. The campaign aims to present Airbnb as a new, personal way to share your space, gain an income, and connect with travellers. They are hoping to acquire new hosts through creative and heartfelt advertisements. The ads should encourage homeowners to sign up with Airbnb to become a host property. Even if consumers don’t decide to host, the ads should draw potential users to engage with Airbnb’s other services. I decided to bring in the campaign “Your Home, Their Memories” to encourage consumers in the area to open their doors and hearts to visitors from around the world.
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