This student campaign focused on introducing Airbnb to a new market and engaging potential hosts in the area. The concept, “Your Home, Their Memories”, emphasizes sharing personal spaces to connect with travelers and create meaningful experiences. The campaign maintains a comfortable and lighthearted tone, in line with Airbnb’s brand, and encourages homeowners to become hosts while also attracting general users to explore Airbnb’s services. The project includes print and digital ads designed to communicate the brand’s approachable and personal identity.
