WilderNosh is a brand offering high-quality, gourmet backpacking meals for adventurous young adults. Developed from the ground up, the project included naming, brand identity design, advertising campaigns, and packaging. The brand identity was crafted to reflect a sense of adventure, connection, and enjoyment, appealing to the target audience of young, outdoor-minded consumers. The advertising strategy spans TV commercials, print campaigns, and guerrilla marketing, highlighting shared experiences and the joy of enjoying a meal on the go. The print campaign uses catchy copy and retro-inspired visuals, while the TV commercial captures the camaraderie of friends sharing meals on outdoor adventures. Packaging was designed to align with the brand’s identity and communicate quality, portability, and fun.
The guerilla campaign, Le Savage, creates a pop-up restaurant experience featuring WilderNosh prepackaged meals. Overall, WilderNosh’s campaigns represent their brand mission and dedication to creating lasting memories through camping, backpacking, and great food.
