The Feed Mill Brewery’s Three Towers Golden Ale beer label was inspired by the novel “Foe.” The design intertwines the beer motif with societal views of beer being a “man’s” drink and a rite of passage. The brewery name and establishment date refer to the novel, while canola was chosen as the brewing grain due to its mentions throughout the book. The packaging design blends futuristic and rustic styles and includes a book summary and a “statement” from the brewery nodding to the protagonist’s constant thirst. The label aligns perfectly with the book and could easily be imagined as a product promoting it or between the pages.
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