The Griff is a student magazine that reflects MacEwan University’s supportive learning environment. This redesign explores the balance between youthfulness and professionalism through dynamic visual elements and clean, legible typefaces. A bold header typeface is supported by complementary subheaders and body copy, creating a clear and engaging hierarchy throughout the publication.
This edition responds to the socially distant university experience many students have faced, featuring articles that encourage reconnection and community. Multi-coloured circles move throughout the layouts as visual metaphors for social circles, reinforcing the theme of togetherness from page to page. The resulting visual energy invites students to engage with the magazine, reinforcing The Griff as a publication created by students, for students.
