Krave Jerky is a snack brand offering a variety of globally inspired flavors. The campaign concept, “Meat Me In…”, paired each flavor with a country name to highlight its international influences, such as “Meat Me in China” for garlic and chili pepper. Each ad features the tagline “Let your taste buds take flight,” reinforcing the sense of adventure and flavour exploration.
The campaign includes print and digital materials designed to capture attention, communicate the brand’s playful personality, and appeal to adventurous flavour seekers.
