This campaign focuses on the awareness of drug policy issues and how policy influences drug-use. Changing the drug-use climate through honest and ethical awareness ads outlining the effectiveness of harm-reduction-based policies. This campaign aims to educate the public on drug-users’ struggles and needs, and lobby for harm reduction techniques to save lives and stop the stigma.
This social justice campaign focuses on comparing and contrasting harm reduction we use in everyday life, and how that can be applied to drug-use harm reduction. Normalizing that reducing harms in day-to-day life is no difference than reducing harms for drug use.
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