Groovy Theatre Popcorn is a student-developed brand that brings the flavor of cinema and the fun of edibles directly to the couch. Developed from the ground up, the project includes brand identity, advertising campaigns, and packaging design. The brand features small-batch popcorn made with premium ingredients, and its personality is expressed through psychedelic, colourful visuals, organic shapes, and a laid-back voice, appealing to a youthful and imaginative audience.
Ads and packaging were designed to reflect the brand’s playful, groovy identity while communicating quality and fun to its target market.
