The Fire & Flower catalogue was developed as a student project exploring how educational content and brand personality can coexist within a retail-focused publication. The layout balances clarity and visual interest, remaining true to the brand’s established colour palette while incorporating playful elements such as vibrant graphics and engaging imagery.
A clear icon system supports wayfinding, helping users quickly identify strains and products that align with their needs. Overall, the catalogue functions as an informative and approachable publication, presenting Fire & Flower’s products and services in a way that is accessible, visually cohesive, and aligned with the brand’s values.
